You can read all about it here:
Besides some information, you can find fun links to other sites wich are important for this special event!
And here is my card:
Last friday I was so happy: I found the new paper pad "Aspen Frost" by Basic Grey. The striped paperand the left is from that paper pad. The snowflake is a die cut by Provo Craft for Cuttlebug and the little heart is also a die cut by Joy Crafts. The stamps used are by Hero Arts: S5069 Stunning Snowflakes and the sentiment C3159 Sending Love.The sketch used as a guide to make this card is given by Hero Arts on their blog.
Hope you like it!